The percentage added on top of cost. 100% doubles the cost.
Selling price$60.00
Profit per unit$20.00
Gross margin33.33%
Cost per unit$40.00
Markup50%

Price = 40 × (1 + 0.5) = $60.00. Margin = 20 ÷ 60 × 100 = 33.33%.

Selling price at other markups
MarkupSelling priceProfitMargin
10%$44.00$4.009.09%
20%$48.00$8.0016.67%
25%$50.00$10.0020%
30%$52.00$12.0023.08%
40%$56.00$16.0028.57%
50%$60.00$20.0033.33%
60%$64.00$24.0037.5%
75%$70.00$30.0042.86%
100%$80.00$40.0050%
150%$100.00$60.0060%

Markup Calculator · free calculator by CalcWorthy